The Give BIG Riverside marketing committee met in May with local artist, Kandace Selnick, to develop the look and feel for what would become Riverside’s biggest and most collaborative effort to raise awareness and funds for local nonprofits. That’s no small feat! After a few ideas tossed around we stepped outside the hallway to get inspired by the vintage crate art that adorns the walls of The Community Foundation. Two weeks later, and in record time, Kandance successfully created something that had us all excited and embodied something special and unique to Riverside. Meet Kandace below and read more of how she created the logo. We are truly grateful for her vision and creation. Thank you so much Kandace!
Meet Kandace Selnick
“I worked with the Give BIG Riverside’s board to create a brand new graphic identity and direction. As a fellow Riverside area resident, I knew it was important to use elements that express Southern California as a whole, such as its wide landscapes and orange groves, to draw the public in. The design goal was to create a logo that was versatile, fresh, fun, youthful, and edgy, yet have vintage elements.”
“Keeping that in mind, I developed a logo around the shape of an orange, with a “slice” taken out of it, exposing the elements of Southern California in a crate border. Two oranges hang in the foreground with sun rays, or the “inside of the orange”, creating depth and visual interest. The graphic identity evokes the nostalgic essence of Riverside and its surrounding areas, while staying fun and modern for a wide audience. This was a fun project to work on with such a great team. As a graphic designer, it feels great to be able to volunteer my skills and be able to get exposure for my design work. Thank you to everyone who gave me this opportunity and worked with me on the design. Great team work!”